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Gena Gooding

Gena Gooding

Client Service Associate I

Background and Experience
Gena is a Client Assistant for Baird Private Wealth Management in Bowling Green, KY. She joined Hilliard Lyons in 2019 and merged with Baird later that year. Gena has been a Certified Public Accountant for nearly 30 years. Prior to joining Hilliard Lyons, she served as Treasurer for the College Heights Foundation at Western Kentucky University for six years and spent 23 years in public accounting providing tax preparation and tax planning services to her clients. Gena is married to Greg, and they are the proud parents of their daughter, Kirby and son, Jackson.


Education, Awards, and Licensing
• Bachelor of Science, Accounting, 1990, Western Kentucky University
• Certified Public Accountant


Organizations and Associations
• Broadway United Methodist Church, Finance Committee Volunteer, Bowling Green, KY